SLOW FASHION MOVEMENT

Slow Fashion is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay...

"Fast fashion" is a term used by retailers and designers to describe a widely implemented phenomenon and business model. It describes when companies imitate styles and trends seen on the runways at fashion week and recreate them at a much lower price and quality to sell to the mass market.

As a result, some natural resources are in jeopardy and forests and ecosystems are being damaged or destroyed for such things as fibre production, leading to issues such as droughts, desertification and not least, climate change, that are affecting society at large.

Slow Fashion represents all things “eco”, “ethical” and “green” in one unified movement. It was first coined by Kate Fletcher, from the Centre for Sustainable Fashion, when fashion was compared to the Slow Food experience. Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. 

By adding transparency about the production process and educating consumers about the craft of making clothing, we hope consumers will begin to understand what is required of producing a well-made garment.